PPCA Campaign Development Report

For this project, we designed a Pay-Per-Click (PPC) campaign to promote Taco Bueno, a Mexican food truck located in Montreal. The goal of the campaign is to increase brand awareness, drive online orders, and attract foot traffic to the truck’s main locations near schools, universities, and office areas.

The PPC campaign was built using Google Ads, with a focus on Search and Display ads. We created keyword lists in both English and French to target the most relevant searches related to Mexican food, tacos, and food trucks. Negative keywords were also added to reduce irrelevant clicks and improve cost efficiency.