Brand Style Guide

I created a Brand Style Guide for GlowUp Beauty, my personal beauty brand focused on high-quality, vegan, and cruelty-free products. This guide defines the visual and verbal identity of the brand to ensure consistency across all platforms and marketing materials.

The style guide includes:

Logo usage and variations

Color palette inspired by natural tones and elegance

Typography that reflects the brand’s modern and clean aesthetic

Imagery direction for product shoots and social media content

Brand voice and tone, emphasizing confidence, inclusivity, and empowerment

This project helped me understand the importance of brand consistency and how to build a strong, recognizable identity from the ground up.