Blu.ma flowershop

Bruma Flower Shop – Seasonal Marketing Campaign
As part of a class project, I developed a complete seasonal marketing campaign for Bruma Flower Shop, a fictional local flower business based in Vancouver. I was responsible for creating the branding, social media content, and overall campaign strategy focused on Mother’s Day. This included:

Designing and launching a promotional landing page

Creating visual assets and copy for Instagram and Facebook (posts, reels, and stories)

Planning the content calendar and engagement strategy

This project allowed me to apply my skills in digital design, content creation, and strategic thinking, simulating a real-world marketing experience.